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Search Engine Optimization

SEO Grand Junction CO

Having a website for your business is simply not enough anymore. Sure, it may have amazing content that converts visitors into clients, but it's almost pointless if it can't be found.

With our search engine optimization (SEO) services, your website will be put right in front of everyone searching for your particular services or products.

The search engine algorithms are always being updated, so it's important to work with a company that stays ahead of the updates and proactively adjusts in order to keep your business in the best position possible.

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Search Engine Optimization Experts

Maybe you've been burned by ineffective SEO companies in the past, or maybe you don't think you can afford to invest the time or money into SEO services because you've never experienced the benefits firsthand.

Maybe you do understand the benefits of SEO and know how important it is to your business and that's why you're reading the information on this site.

Either way, we plan to educate you on the importance of SEO and the major components of the search engine optimization process.

Here are some interesting and hard to ignore statistics about search engine usage:

93% of all online sessions begin with a search engine, and Google takes up 70% of the search market share

It's All in the Numbers!

The website ranked #1 organically receives 35% of the clicks, and 60% of organic clicks go to the top 3 results

Between 70-80% of all searchers ignore the paid ads on the page and focus solely on the organic results

Leads from search engines have a 14.6% close rate, while leads from direct mail or print advertising only have a 1.7% close rate

75% of internet searchers never look beyond the first page of the search results

Reading and understanding these facts is the first step, but acting on them and putting an effective strategy in place for your business is what will help you succeed. Contact us today to learn more!

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Grand Junction SEO Services

There are hundreds of businesses just like yours out there, but there are only 10 spots on the first page of Google's search results. If your website doesn't land on that first page, your competitors are literally stealing business away from you.

So how do you get to where you need to be? With consistent SEO practices, of course.

Search engines change their algorithms that rank websites all the time, so it's important to work with a company that stays up to date with the latest information and practices. There are several major components of SEO that will push your website up to the top:

Keyword Research

It's important to know what search terms people are typing in when they are looking for a business or service. Not everyone is going to search for the same term or phrase, so you want to make sure you are targeting as many of the most popular keywords as possible.

Aside from brainstorming and asking people you know what they would search for, there are several tools that help determine which keywords are driving the most traffic to sites.

Use these keywords throughout your website to show the search engines that is exactly what your business specializes in and that you are the authority in that particular field.

Content

Authoritative, unique content is extremely important to the search engines. They want to provide their users with the most relevant sites for what they are searching for, and relevant content is the best way to show that your site is the authority on that subject.

The keywords that are identified to bring in the most traffic should be naturally incorporated into your content. Not only will quality content help with your rankings, but it will also help to educate your audience, show that you are knowledgeable in your field, and ultimately increase sales.

Backlinks

The search engines are designed to provide the most relevant and trusted sites to their users. Linking back to your site from high quality sources gives you credibility in the eyes of the search engines.

Think of backlinks in the terms of "votes" for your website. The more votes you have from authoritative places, the more likely your site will be to win in the rankings. Building strong backlinks takes a lot of time, planning, and money, but if you build a large web of links that all mention your site, the search engines will recognize this and place your site accordingly.

If you acquire backlinks from lower quality or spammy sites, this will affect your ranking negatively, so it is always best to work with someone who has experience in this field.

Want to Improve Your Web Presence? Work With a Local SEO Company!

Hiring a professional SEO company that actually does what they say they're going to do is a crucial step on the road to success for your business. At Western Slope Marketing, we do the research and implement the best strategies to help you generate the most revenue possible.

Many business owners prefer to spend a good amount of money on paid traffic through social media or the search engines, but that's not always the best option. Every business is unique with a unique customer. When someone needs a service, they don't go to Facebook or Twitter, they go straight to Google and search for a business that can solve their problem. Out of all those people searching on Google, 75% of them skip the paid ads and go directly to the organic results. Effective SEO will place your website right where those people are looking.

Whether you're serious about working with our SEO experts or you're just dipping your toe in the water, it's always a good idea to know how your website is currently doing. Get a free analysis of your website here.